King Electric Rolls Across America
At King Electric, we believe that building the best electric heaters starts with listening to the people who use them. That’s why we’re hitting the road—literally—with the KingComfort RoadShow.
Currently, three fully loaded demo vans are traveling across the country, bringing Made-in-the-USA Smart Heating Solutions directly to electrical distributors, contractors, engineers, and counter sales teams. It’s not just a tour—it’s a hands-on experience that puts our most innovative heating technology front and center.

A Different Way of Doing Things
As a family-owned, professionally managed company based in Seattle, WA, we do things differently. We manufacture every King Electric heater with pride right here in the U.S., and we’ve always prioritized real-world feedback. Our demo vans bring that mission to life—helping us better understand what our customers need, what challenges they face, and what’s working in the field.
The RoadShow isn’t just a sales tour—it’s a powerful product development tool. The feedback we gather during these stops is a big part of why our product line is so wide, so flexible, and so smart.
What You’ll Get When You Visit

HANDS-ON PRODUCT DEMOS
Real experience with the latest solutions.
Touch, test, and experience the performance of King heaters and thermostats for yourself.

FACE-TO-FACE LEARNING WITH EXPERTS
Get insights directly from the pros.
Our team is on-site and ready to answer your toughest heating questions.

BUILD STRONGER PARTNERSHIPS
Let’s grow our business together.
The RoadShow is about building lasting connections with distributors, contractors, and engineers.
Experience It for Yourself
Inside each demo van, you’ll find dozens of King heaters and line voltage electronic thermostats, all powered up and ready to go. We demonstrate:

Heat Output In Real Time
Feel the warmth instantly as our heaters showcase their powerful, efficient performance on demand.

Noise Levels Across Different Models
Hear for yourself how quietly our heaters operate—ideal for noise-sensitive spaces like offices or bedrooms.

Smart Features And Patented Innovations
Explore our advanced controls, built-in energy-saving tech, and exclusive features that set King apart from the rest.

Ease Of Installation And Setup
See how intuitive and straightforward it is to mount, wire, and program our heaters—saving time on the jobsite.
EXPERIENCE YOU CAN TRUST
Over 65 years of Innovation.

If you see one of our KingComfort RoadShow vans rolling into your town, don’t miss it.
Come inside. Ask questions. Share your experience. Let’s talk about how we can keep building better heaters—and better business—together.
See you on the road!